Austin Butler’s YSL Beauty Campaign—MYSLF Absolu’s New Scent

Austin Butler is once again in YSL’s spotlight. First being in the Saint Laurent Spring 2025 collection and now welcoming a new scent.  

He has always been a long-time YSL global ambassador. But this time, he stared in their MYSLF men's fragrance campaign: MYSLF Absolu.  

It’s timeless, personal, and tells a deeper story. 

YSL in fashion, handbags, and beauty  

Yves Saint Laurent, YSL for short, is a French luxury fashion house founded in 1961 by Yves Saint Laurent and Pierre Bergé.   

They are most famous for their fashion, redefining traditional gender roles and revolutionizing women's fashion.   

Of course, YSL expanded into various handbag collections, accessories, jewelry, and fragrance. Their most famous bag is the Saint Laurent Loulou bag for its down-to-earth yet sophisticated style for everyday wear or special occasions.   

And you can complete your look with a YSL perfume, cologne, or fragrance.  

While YSL’s MYSLF Absolu is a men's fragrance, it can be worn by anyone who enjoys its scent.  

Through its marketing, it emphasizes nuanced and free expression of masculinity by challenging traditional stereotypes and encouraging individuality. 

What is the Austin Butler’s MYSLF Absolu sent? 

True to its campaign, the YSL MYSLF Absolu is a mix of woody, floral, and musky notes that blends perfectly together.  

With top notes of bergamot, ginger, cardamom, and orange blossom holding everything together, you get a warm scent that creates a balancing contrast to the earthier base.   

It is a modern sensual scent that intertwines Austin Butler’s personality with a fragrance that bridges his memory, identity, and style. 

Will you give it a try? 

Whether you’re a long-time YSL fan or obsessed with Austin Butler, this campaign is worth paying attention to.  

It will remind you that luxury and fashion don't have to be loud and bold, but they can be a whisper of a scent.