Lady Diana and her Lady Dior Two Ladies, One Bag

Lady Diana and her Lady Dior Two Ladies, One Bag

Did you ever find yourself having a nickname one day and that was it? Your official name was never heard of again (unless your parents were angry). Well, that is exactly what happened to Dior's Chouchou Bag. Or as we all know it, Lady Dior. Designed by Gianfranco Ferré in 1995, the Chouchou (borrowed from a French idiom, that translates to ‘best in class’). Lady Diana was spotted with Dior getting off a plane from Buenos Aires. The scene was then immortalized in the now iconic photo shown around the world.


Lady Diana arriving at Liverpool carrying a Lady Dior


Lady Diana's endorsement of the Lady Dior bag continued during her Parisian visit. She continued to be seen with the bag on numerous occasions, solidifying its association with her graceful persona. The bag's classic design, characterized by clean lines and metallic charms inspired by Christian Dior's lucky charms, instantly captivated fashion enthusiasts worldwide.


Princess Diana at Costume Institute Gala Honors Metropolitan Museum of Art in New York City with Lady Dior

The Lady Dior bag stands as a timeless testament to elegance. Crafted from soft lambskin with rounded handles and the signature Cannage motif, it emanates a refined and luxurious aura. While retaining its architectural lines, the bag has evolved over the years to offer a range of sizes, materials, and personalized charm options. The addition of a shoulder strap enhances its versatility, making it effortlessly wearable.
Lady Dior original design sketch

To honor Lady Diana's affinity for the bag, it was officially named the Lady Dior during the opening of a Cézanne exhibition, where it was presented as a symbolic gift by the first lady of France. This renaming cemented the bag's connection with Lady Diana and elevated its status as a must-have fashion accessory.

Lady Diana's love for the Lady Dior bag ensured its legacy. The bag's allure lies in its ability to evolve while maintaining its essence. That being said, the Lady Dior bag has maintained a strong presence in the fashion industry and continues to be highly regarded. It has consistently been seen on the arms of celebrities, influencers, and fashion enthusiasts around the world. Dior periodically introduces new designs, limited editions, and collaborations to keep the Lady Dior bag fresh and appealing to a wide audience.


Lady Diana with a Black Pattent Lady Dior Calfskin

The Lady Dior bag has transcended time and become a symbol of timeless elegance and artistry. Lady Diana's embrace of the bag put it into the realm of fashion icons, and its classic constant updating design continues to captivate fashion enthusiasts today. With its history, meticulous craftsmanship, and ability to adapt to changing times through artistic collaborations, the Lady Dior bag embodies the essence of sophistication and remains an enduring symbol of the House of Dior. Which one do you like?

Go check out the bag on our website here.
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