Louis Vuitton has transformed its flagship store at 1 East 57th Street in New York City into a striking architectural marvel resembling a stack of oversized luxury trunks. This temporary facade covers the site during a major renovation that aims to nearly double the building’s original size.
The reconstruction celebrates Louis Vuitton’s legacy in travel, with design details inspired by their iconic 19th-century Trianon Grey canvas trunks, including steel hardware engraved with the brand’s name.
The installation is not only a visually stunning piece of urban art but also a marketing statement reflecting the brand’s meticulous craftsmanship. At the base of the display, visitors can see intricate features like handles, which mimic real Louis Vuitton luggage components .
While the renovation continues, Louis Vuitton has opened a temporary store nearby at 6 East 57th Street, which includes a café, chocolate shop, and exclusive capsule collections.
The reconstruction celebrates Louis Vuitton’s legacy in travel, with design details inspired by their iconic 19th-century Trianon Grey canvas trunks, including steel hardware engraved with the brand’s name.
The installation is not only a visually stunning piece of urban art but also a marketing statement reflecting the brand’s meticulous craftsmanship. At the base of the display, visitors can see intricate features like handles, which mimic real Louis Vuitton luggage components .
While the renovation continues, Louis Vuitton has opened a temporary store nearby at 6 East 57th Street, which includes a café, chocolate shop, and exclusive capsule collections.