Louis Vuitton Vivienne Mascot: Everything You Need to Know

If you are a Louis Vuitton fan, you must have seen this cute little avatar. Well, she has a name and it's Vivienne! 

Vivienne is sort of becoming Louis Vuitton unofficial mascot, but who is she? Where did she come from? 

Here's everything you need to know about the Louis Vuitton Vivienne mascot! 

What is Louis Vuitton Vivienne?

Louis Vuitton Vivienne Mascot

The Louis Vuitton Vivienne incorporates several LV elements: 

  • Flower-shaped head: based on the LV Monogram flowers 
  • Flower-shaped eye patch: based on another LV Monogram flowers 
  • Arms resembling Louis Vuitton luggage tags 

With the small legs and rounded body, it definitely gives her an overall playful, doll-like appearance.

While unconfirmed, the origin of the Vivienne name comes from a type of leather called VVN which is natural, untreated vegetable-tanned cowhide leather. In French it stands for: 

  • V: vachette 
  • V: végétale 
  • N: naturelle 

When you say the letters of VVN, it sounds like Vivienne!

How is Vivienne Louis Vuitton's mascot?

Vivienne Louis Vuitton mascot

The Vivienne character has been increasingly used in Louis Vuitton for special collections and limited-edition items.  

She has appeared in jewelry, charms, watches, leather goods, and figurines. 

Fun fact! She is the main character of Louis Vuitton's mobile game: Louis the Game. 

In closing 

Now you know a little more about the Louis Vuitton Vivienne mascot!  

A little playful character that is the perfect accessory and design. 

Shop LV Vivienne

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