Louis Vuitton vs Goyard Tote: Neverfull Vs St Louis Tote Bag

Both Louis Vuitton and Goyard have iconic tote bags. Louis Vuitton has their Neverfull, while the Goyard has their St Louis Tote.  

But with both being luxury tote bags, which one is better? How much do they cost? How much can they hold? 

We answer all that and more with this ultimate Louis Vuitton vs Goyard tote guide! 

Neverfull vs St Louis: Style, patterns, and colors 

By far, the Louis Vuitton Neverfull has way more style, patterns, and color combinations to choose from than the Goyard St Louis. 

Neverfull vs St Louis: Style, patterns, and colors

There are literally hundreds of LV patterns for the LV Neverfull to have. But the most popular designs are the monogram canvas, Damier Azur, and Damier Ebene. 

In comparison, the Goyard St Louis only has 11 base colors with the luxury monogram, not including their limited-edition or seasonal patterns. 

Size comparison 

Goyard St Louis sizes 

The Goyard St Louis comes in two different sizes: PM and GM. 

Goyard St Louis Size Comparison

Bag 

Dimensions 

(LxHxW inches) 

Dimensions (LxHxW cm) 

Saint Louis PM 

13 x 10 x 5.5 

34 x 28 x 15 

Saint Louis GM 

15 x 13 x 7 

40 x 32 x 20 

 

The Goyard tote bag can lie completely flat, making it easy to pack in a suitcase and practically taking up no extra space. 

LV Neverfull sizes 

The Louis Vuitton Neverfull has three sizes: PM, MM, and GM 

Neverfull size comparison

Here are the official dimensions for the LV Neverfull (Length x Height x Width). 

Size 

Dimensions (inches) 

Dimensions (cm) 

PM 

11.4 × 8.7 × 5.1 

29 × 21 × 12 

MM 

12.6 × 11.4 × 6.7 

31 × 28 × 14 

GM 

15.7 × 13 × 7.9 

39 × 32 × 19 

 

So, both Neverfull and St Louis have similar sizes for their PM and GM sizes. However, Goyard does not have a medium size for the St Louis tote. 

Structure: Neverfull vs St Louis 

Both totes come with a detachable pouch in the same pattern as the bag. The LV Neverfull pouch is removable with a zipper closure, but the Goyard St Louis does have a non-removable pouch with a snap closure. 

The Goyard is a simple tote that's completely structureless with no closure. However, the Neverfull has lots of extra bits and materials, such as a large interior zipper pocket, side pull straps, and a metal D-ring clasp to keep the tote closed. 

Quality 

The quality of the Neverfull is better than the Goyard St Louis tote. 

It’s not really a fair comparison since the St Louis tote was originally designed as a beach bag that became a luxury bag. Since the bag is structureless, it flops over. It’s also made from coated canvas that looks like leather. 

The Neverfull is also made from canvas, but you can tell it’s a much thicker canvas. Plus, the tote can stand up on its own, making it more structured and feel higher quality than the Goyard. 

Cost: Neverfull vs St Louis 

Both the LV Neverfull and the Goyard St Louis tote bags have increased over the past few years.  

At retail price, the Neverfull for all 3 sizes costs: $2100 for the PM, $2170 for the MM, and $2240 for the GM. 

The Goyard is slightly less expensive, with the PM costing $1710 and the GM costing $1890. 

Shop smart, get them preloved! 

Why pay full price when you can get it at a more affordable price? 

Both preloved Neverfull and the St Louis tote are priced much lower than their retail pricing. Let’s compare! 

Preloved Neverfull averages around $750, while the average price for a preloved Goyard St Louis is $1200. These prices vary between sizes, materials, and secondhand quality of the bag. 

It’s clear that buying preloved is the better financial choice. 

Frequently asked questions 

Why is the LV Neverfull so popular? 

The LV Neverfull is very versatile with three different sizes, allowing you to make the bag an everyday tote, travel bag, book bag, laptop bag, etc. Plus, it’s affordable, especially a preloved Neverfull, making it an entry-level luxury bag to start with.  

Is Goyard high-end luxury? 

Recently, Goyard has become a high-end luxury brand where you have to be in the know to know about this luxury brand.  

How much is an average Goyard tote?

The Goyard tote costs $1710 for its PM size and $1890 for its GM size. However, if you want any of Goyard’s special color monograms, then it’ll be an extra $500 cost. 

In closing 

Both the Louis Vuitton Neverfull and Goyard St Louis Tote are similar luxury bags. You can choose either to be your everyday tote, work bag, or anything else.  

The choice comes down to your lifestyle, budget, and how you’ll be planning to use the bag. 

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