The Story of the Keepall

The Story of the Keepall

The Louis Vuitton Keepall was introduced in the 1930s by Louis Vuitton. It was designed to meet the needs of travelers looking for a lightweight and durable bag that could carry all their essentials in style. Aiming to provide an effortlessly lightweight solution capable of accommodating all essentials.
This bag has exceptional space, remarkable durability, making it resistant to wear and tear. It’s sturdy handles further enhance its practicality, ensuring ease of use during frequent travels. Through out history, Louis Vuitton has introduced variations in size, ranging from the compact 45 to the generous 60, to cater to different preferences and needs. Additionally, the brand has innovatively utilized materials such as the classic monogram canvas, azur canvas and more.


Keepalls come in 4 main sizes. The sizes are 45, 50, 55, and 60 centimeters. The 45 is the smallest of the travel bags which measures 45cm (about 1.48 ft) across. The 50cm is larger than the 45 by 5cm (about 1.97 in), offering increased capacity and storage space. With its larger dimensions, it is suitable for weekend trips or short vacations. Like the 45, it can easily fit into overhead compartments on airplanes, allowing travelers to keep their essentials close at hand during flights.
Compared to the 50, the 55 offers significantly more room for belongings. It is longer, taller, and wider, providing even more space for storing clothing, travel essentials and even a laptop. It is ideal for longer trips or extended vacations. Despite its larger size, the bag remains relatively portable, and travelers can use it as a carry-on bag for shorter flights or check it in as luggage for longer journeys. While the basic design of the keepall has remained consistent over the years, through collaboration, the French fashion house has introduced variations in color and material.
Click to shop our vintage keepall 45 


Marc Jacobs, the then-creative director of Louis Vuitton, took on the initiative to refresh the brand with a youthful and contemporary vibe. Recognizing Takashi Murakami's reputation for vibrant and whimsical artwork. Murakami was tasked with reinterpreting Louis Vuitton’s classic monogram print for a new generation of fashion enthusiasts. This collaboration resulted in the creation of the iconic Monogram Multicolor pattern, featuring vibrant colors and his signature smiling flower motifs. Pharrell Williams, a renowned musician, producer, and fashion icon, was frequently seen wearing the Louis Vuitton bag from the collaboration with Japanese artist Takashi Murakami.


Williams frequently carried the bag during public appearances and performances, showcasing his love for both fashion and art. In 2021, Pharrell Williams took on a new role as the Creative Director of Louis Vuitton’s menswear collection after the passing of the late Virgil Abloh, further solidifying his influence and expertise in the fashion industry.

Abloh infused his distinctive style and forward-thinking approach into the brand’s menswear line. He revolutionized the iconic keepall by reimagining it as a symbol of contemporary luxury and streetwear culture. The bag featured bold and eye-catching design elements, such as oversized logos and colorful graphics. By incorporating elements of street art and contemporary design, Virgil breathed new life into the classic silhouette, transforming it into a symbol of modernity and youth culture.


Over the years, the brand has continued to innovate and evolve, introducing variations through collaborations and material changes. One thing remains certain is that the keepall is a classic piece that embodies style, functionality, and luxury. It a timeless accessory that will forever be a symbol of style and elegance.

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