For over 100 years, Tiffany & Co. has captivated hearts with its jewelry. Founded in 1837 by Charles Lewis Tiffany and John B., they started a "stationery and fancy goods emporium" in New York City. With just $1,000 in financing from his father, the store started as "Tiffany, Young and Ellis”. This is where the journey all began.
It was in 1853, Charles Tiffany took the reins and transformed the company into what it is today. With a keen eye for beauty, Charles traveled the globe, searching for gemstones to bring back that would ‘wow’ his clients. In 1878, he managed to acquire one of the world's largest yellow diamonds, at 128.52-carat stone! Now the Diamond is known as the Tiffany Diamond. This acquisition, together with one-third of the French Crown jewels in 1887 (that he also bought), earned Charles Tiffany the well-deserved name as "The King of Diamonds."
Beyond their jewelry, Tiffany & Co. is renowned for the iconic Blue Box®. The box has come to symbolize the brand's promise of possibility, dreams, and, of course, love. Since its debut in the mid-1800s, the Tiffany Blue Box has held the dreams of countless individuals, waiting to be given a Blue Box for the promise of what they would see inside. This packaging masterpiece was perfected, where the final touch was added — a carefully tied bow—this was to create the ultimate unveiling experience. The Blue Box tied to the ring inside, added to the reputation of the Blue Box. Forever associated with the power of love.
The influence of Tiffany & Co. extends beyond jewelry and packaging. The brand has made its mark in the world of cinema, most notably with the 1961 classic ‘Breakfast at Tiffany's’, starring the beloved Audrey Hepburn. This iconic film was the first to be shot at Tiffany's flagship store, instantly cementing its place in cinematic history. Today, fans of Audrey Hepburn and fine jewelry can indulge in their own "breakfast at Tiffany's" at the Blue Box Cafe, located within the flagship store. From Tiffany tableware to delicious blue box-shaped cakes, this experience is a dream come true for enthusiasts of both luxury and cinema.
With the introduction of the Tiffany® Setting in 1886, Charles Lewis Tiffany forever changed the world of engagement rings. They established the diamond ring as a symbol of love. The iconic Tiffany Setting has become synonymous with proposals and declarations of lifelong commitment, standing as a testament to the enduring power of love. Using their advertising styles, and movie inserts they have forever associated themselves with the engagement rings. Such as this advert. Using masculine words such as ‘mission’ to appeal to the male audience. While the empty box signifies they won due to the female having the ring. Using their clever advertisement it has become a timeless symbol throughout the years appealing to both male, female and anyone between.
As Tiffany & Co. continues to evolve, it remains true to its roots as the quintessential American jeweler. With a rich heritage spanning nearly two centuries, the brand's commitment to glamour, style, and unparalleled craftsmanship has solidified its place as a global leader in the world of luxury. From the breathtaking beauty of their diamonds to the enchanting allure of the Blue Box, Tiffany & Co. continues to inspire awe and capture the hearts of jewelry enthusiasts around the world.
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