Updated: Jul 26
It all started when Louis Vuitton opened his first luggage store, marking the birth of the brand we know today. For over 125 years, Louis Vuitton has been a go-to brand for fashion lovers. From the classic Monogram to the striking Damier and the modern Vernis, each pattern tells a unique story of craftsmanship and style. Even though there have been many collections throughout the years, these patterns have reigned supreme.
Damier means “checkerboard” and Ebene means ‘ebony’ in French. Giving us the famous Damier Ebene, the black canvas based checkerboard. Contrary to popular belief, the Damier canvas predates the Monogram. It was first introduced in 1888 and later reimagined into the Damier Ebene in 1988. This pattern features alternating squares of two shades of brown, resembling a chessboard. The Damier Ebene is known for its understated elegance, without prominently displaying the LV logo. It's interesting to consider a game you played could influence such a historical pattern.
Damier Azur: Embracing the Colors of the French Riviera, introduced in 2006, the Damier Azur pattern captures the essence with its alternating white and navy blue squares. With ‘Azur’ meaning a tone of blue.
It has a lighter color palette compared to the Monogram and Damier Ebene, giving it a fresh and feminine appeal. The Damier Azur instantly became popular among Louis Vuitton fans, showcasing the brand's ability to create patterns that evoke a sense of summary charm.
Damier Graphite: Introduced in 2008. Damier Graphite offers a sleek and sophisticated dark twist on the classic Damier check pattern.The design features a black and gray checkerboard pattern, providing a versatile and gender-neutral look. The Damier Graphite collection includes a range of products such as handbags, wallets, accessories, and shoes. This twist helped keep Louis Vuittons style chic and up to date.
Louis Vuitton Monogram: One of the most famous patterns is the Louis Vuitton Monogram, introduced in 1896. It features interlocking letters "L" and "V" with a floral design, created by Louis Vuitton's son, George. At the time, fakes were flooding the market, George Vuitton designed this timeless pattern in hopes to make copying the pattern more difficult. The Monogram is made from durable and water-resistant coated canvas and is commonly used for iconic bags like the Speedy, Neverfull, and Alma. These bags often have leather trim and handles, adding to their authenticity. The Monogram's popularity stems from its association with prestige and sophistication.
Reverse Monogram: Louis Vuitton came out with their Reverse Monogram in 2016. It is a variation of their iconic Monogram pattern. It features a color inversion, with a lighter background and darker LV logo and motifs. It gave a fresh and contemporary look while still carrying the recognizable LV branding. It's used on various Louis Vuitton products like bags, wallets, and accessories, as well as my favorite bag, the Reverse Mono Pochette Metis.
Monogram Eclipse: The Monogram Eclipse is a black and gray variation of the iconic Louis Vuitton Monogram pattern. It features a black coated canvas with the classic LV logo and floral motifs in a dark gray shade, creating a subtle and sophisticated look. Giving the same vibes to the Graphite, something about the monogram in such colors makes it more unique, while still embedding the Louis Vuitton classic.
Shadow Monogram: As we see the monogram’s popularity got everyone demanding more. Louis Vuitton decided to incorporate Shadow Monogram - which is using a black leather with their iconic monogram. This play gives it a sleek, sophisticated look while showing off the brand in a subtle tone.
Vernis: A Modern Glow In 1998, Louis Vuitton unveiled the Vernis pattern, a contemporary take on the Monogram. Designed by Marc Jacobs, it features the signature Monogram deeply embossed on high-quality calfskin leather with a patent finish. The Vernis bags often have a subtle glitter effect, adding an extra touch of glamor.
As you can see, we have provided an image below with all the different colors:
Epi: Texture and Durability In 1920, George Vuitton introduced the Epi pattern, inspired by his search for durable materials. It was originally used for a tea case trunk, Epi leather soon became synonymous with Louis Vuitton's iconic bags. It has a textured horizontal pattern on pressed leather, coated with a protective finish. The Epi bags come in a variety of colors, catering to different preferences. The original Epi leather came in 6 colors, throughout the years they added more - expanding its beauty.
Louis Vuitton's iconic patterns have played a significant role in shaping the brand's legacy. Each pattern shows off its uniqueness with a touch of familiarity. Louis Vuitton knew exactly what they were doing were they made these iconic styles. Each new twist takes us by surprise, how such a small detail like switching the colors like reverse monogram or simply changing the material can have such a big effect in the world of fashion! Which one is your favorite? I know mine.
- Written by Kira Bird.