Why Louis Vuitton Bags are so Popular in Japan? A Deep Dive
If you have shopped with us or are looking for preloved luxury handbags in Japan, then you know there are so many Louis Vuitton here.
Like too many.
So that begs the question: Why are Louis Vuitton bags so popular in Japan?
We are here to explore all that and more!
Louis Vuitton history and legacy in Japan
Let’s start from the beginning: Louis Vuitton began in 1854 and is one of the oldest luxury brands. Even though it specialized in luggage, it quickly expanded to handbags and jewelry.
Because of its long history and more modern influences (more on that later), Louis Vuitton became highly respected in Japan. And their entry-level luxury bag costs make them great for daily use.
Louis Vuitton and Japanese fashion
Two words: Tradition and Marketing.
Back in the 70s, Louis Vuitton knew that status meant everything in Japan. That includes being able to show off their wealth and especially their style.
And at the same time, Japanese women love French fashion. With Louis Vuitton at the forefront at the time, many would look to them for fashion inspiration.
Louis Vuitton and the Japanese market
So why does Japan have so many Louis Vuitton?
For one, it’s thanks to the brand’s popularity. Over the years, it’s become an increasingly prestigious luxury brand. And their Japanese artist collaborations that are in limited production make the trendy and one-of-a-kind designs that make those want to buy them.
Another reason is that Japan’s second-hand market for Louis Vuitton products is strong. Because of trends and new styles, many Japanese consumers know they can sell their previous Louis Vuitton.
And since Japan has strict laws against counterfeiting and authentication, everything on its resale market is never fake.
Shop at WeeklyLuxDrop for preloved Louis Vuitton
WeeklyLuxDrop is one of the best online preloved luxury handbags sites out there. We operate from Japan, so you know all bags are genuine and authentic.
Shop for Preloved Louis Vuitton
And as the name suggests, WeeklyLuxDrop has weekly new items coming in and out. Contact us if there’s a particular Louis Vuitton bag you want!
Live Video Sales
We know photos are never enough to capture what a luxury bag can look and feel, especially its size. Which is why WeeklyLuxDrop has Live Video Sales!
Live Video Sales happens on Facebook every Sunday, Tuesday, and Thursday at 6:30 PM PST | 9:30 PM EST.
Most Live Video Sales will have some sort of deal happening. Whether it’s a bundle deal or a percentage deal, you will always get the best pricing on all handbags that appear on the live.
Once they go on the website, the prices might change. So, stop by the live to get the best deal on your next luxury handbag.
Japanese celebrities and Louis Vuitton
Louis Vuitton and celebrities go hand-in-hand. From Madonna, Zendaya, Rihanna, and Paris Hilton.
While no prominent Japanese celebrities wore Louis Vuitton, the Louis Vuitton x Takashi Murakami collaboration greatly spread Japanese influences onto the brand. And other Japanese artist collabs with Louis Vuitton include Yayoi Kusama and Nigo.
These collaborations made Japanese people realize the higher status Louis Vuitton could have. And being able to wear such prominent artists designed bags and worn by their favorite celebrities is something that all fans want.
As a status symbol and inspirational marketing makes Louis Vuitton is a strong luxury brand name in Japan. And that extends to their handbags.
3 most popular Louis Vuitton bags in Japan
There are many popular Louis Vuitton bags, but here are the most popular one in Japan.
1. Neverfull
The Neverfull. Of the classic, classic Neverfull. What more can be said?
Whether they are on their way to work or going out shopping, you’ll see many Japanese women carrying the Neverfull around.
It is a durable tote bag that can be a work bag with the MM size or purse tote with the PM size.
2. Speedy
The Louis Vuitton Speedy bag is another sought-after Louis Vuitton bag in Japan.
The Speedy has been around since the 1930s, and it’s one of the most common Louis Vuitton bags you’ll see in Japan.
Particularly with the Speedy, there have been many fashion designers and artists' collaborations.
3. Keepall
Surprisingly, the Keepall is another popular bag in Japan. It’s not hard to see why.
You might be thinking. The Keepall and the Speedy have a similar shape. And you are right. They are!
The only difference is their size. Think of the Keepall as a larger Speedy. Many use Keepall for traveling and carry-ons for the plane.
In closing
LV popularity in Japan is quite strong when compared to other top luxury bag brands. And thanks to its material and construction, Louis Vuitton bags are very durable and easy to clean.
Louis Vuitton's popularity in Japan could be that they are a great entry-level luxury brand, which makes their preloved items more affordable compared to other brands.